| No Platform? |
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| Monday, 30 June 2008 | |
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Chapter 1: No Platform? Then Start Thinking Like a Publisher Here’s how the acquisitions editor, who currently has your query letter and proposal sitting in a huge pile next to his desk, may be thinking: "I love great writing, but my children are hungry. Convince me that your book will sell and make us a profit." Sure, they love great books. But more than that, they love great books that sell. To publishers, strong platforms mean strong potential sales. And by the way . . . start working on solutions now! Don’t wait until you’re trying to pitch it to publishers. If you’re on the first chapter of your first book, set up a file on your computer or in hard copy and label it “Marketing and Platform.” As you get ideas, drop them in the file and mark your calendar when to implement them. Much of what I say is much easier to do when you’re still researching your book. So the first—and I think most important—point, is to begin thinking like a publisher. Following are some things I’ve done as a result.
Look for Chapter 2 Next Week! |
J. Steve Miller ( | < Prev | Next > |
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